Cialis

Pfizer fears rivals' potency

Viagra, the impotence treatment, has made millions, but two new drugs could spoil the fun

David Teather in New York
Thursday October 24, 2002
The Guardian

When a London critic lauded the stage performance of actress Nicole Kidman as "theatrical Viagra", his meaning was perfectly clear. The drug to treat impotence

has annual sales of $1.5bn and has rapidly become a household name in the five years since it first appeared on the market. So much so that it can now stand in as a metaphor.
But Pfizer, the pharmaceutical firm behind the best-selling product, may no longer have things entirely its own way.

Read the hole cialis material on The Guardian

Erectile dysfunction is a very serious condition," said Alan Riley, professor of sexual medicine at the University of Central Lancashire and president of the British Society for Sexual and Impotence Research. "Men who suffer from it are often pretty miserable. It can cause breakdown in marriages and men to lose their jobs because they become preoccupied with failure. It does have profound effects - there are even instances of suicide. But we are still only seeing the tip of the iceberg seeking treatment."